It’s an exciting time in the hearing industry; hearing aid technology is better than ever! The latest advancements, including our just released Made for iPhone, Halo™ hearing aids, represent years of research and clinical trials.

Starkey Hearing Technologies offers an array of new technology with proven benefit and best-in- class features. As the only American-owned and operated manufacturer of hearing solutions, we’re proud to offer an industry-leading lineup of hearing aids with clinically proven benefit.

A common question among current hearing aid wearers is when, and why, to upgrade to new technology. Here are three reasons hearing aid wearers should consider upgrading their devices:

    To accommodate a change in hearing: Keep in mind that most age-related hearing loss is degenerative. Changes in hearing are expected and hearing acuity can diminish over time. Upgrading to more sophisticated technology can help compensate for this change. Have your hearing checked annually and discuss any changes with your hearing professional. Professionals understand the available hearing aid options and can work with you to find the right technology to correct changes in your hearing.
    To accommodate a change in lifestyle: Changes in occupational requirements, living situations and outside interests often require better performance from your hearing aids. An active lifestyle can take you from one difficult listening situation to another. Recent advancements in mechanical algorithms help tackle one of the biggest challenges hearing aid wearers face: hearing well in noise. The goal of these advancements is to maintain speech understanding and listener comfort in the presence of noise. Treating your hearing loss with the most sophisticated technology available will allow you to hear well in a number of challenging sound environments.
   
 To improve performance: Experienced hearing aid wearers often develop specific listening preferences. New advancements give listeners more control over hearing aid settings and functionality. Listening preferences for specific environments including a favorite restaurant or coffee shop can be saved and easily accessed. Changes in wireless technology allow you to seamlessly stream audio from your phone or other media devices directly to your hearing aids. Ear-to-ear technology also allows your hearing aids to make environmental decisions by communicating with each other, making listening in difficult environments more comfortable. Our industry-leading feedback technology provides stable gain without whistling, while our HydraShield2 technology protects hearing aids from water and oil, reducing the need for repairs.

To learn more about the technology that’s already improving the lives of hearing aid wearers, contact your hearing professional for a demonstration. Stay up to date on the newest hearing technology by following us on Facebook and Twitter or by visiting www.starkey.com.

By: Beth McCormick